Hi, I'm Kyle Freeman - Deigner, Illustrator & Visual Storyteller.

I bring bold ideas to life through branding, motion graphics, and digital design. With over five years of experience turning concepts into visuals that connect, I specialise in helping businesses find their personality and show it off with style.

From punchy logo systems to scroll-stopping social content, I build brands that not only look great but mean something. Whether I'm designing for a global company or a local cafe, I bring the same energy: curious, thoughtful, and obsessed with good design that works.

Take a look around - and let's make something brilliant together.

Project Overview

The Daily Drip is a modern coffee brand designed for early risers, creatives, and caffeine-fueled conversations. The brand identity project aimed to create a playful, approachable aesthetic with a retro twist, capturing the warmth and personality of your daily coffee ritual.

Brief

The goal was to develop a full brand identity system, including logo, typography, colour pallet, pattern design, and materials for a social media presence. The branding needed to feel bold, inviting, and distinctly modern while paying subtle homage to vintage design influences.

Design Concept

The logo features Bauhaus 93 to anchor the brand in a bold, geometric aesthetic, with a brand mark to match the typography. This is balanced with a clean, contemporary typefaces like DM Sans and IBM Plex Sans to keep the identity grounded and readable.

A warm and energetic colour pallet supports the identity, with vibrant terracotta tones, cozy creams, and deep espresso hues, chosen to evoke both the product and its emotional character: comfort, energy, and creativity.

Deliverables Included

• Logo Design

• Colour Pallette

• Typography System

• Brand Pattern / Texture

• Packaging Concepts

Reflection

This project challenged me to think deeply about how personality and storytelling show up in branding. From choosing fonts that feel like morning energy to crafting a colour story inspired by coffee culture, every detail was designed to build an experience - not just a logo.

Project Overview

Wavertree Botanical Gardens is a historic Liverpool landmark with deep cultural roots. This concept branding project set out to reintroduce the space to a new generation of visitors, blending its rich heritage with a fresh, contemporary identity.

Brief

The goal was to create a visual identity that paid tribute to the park's botanical originns while feeling modern, clean, and community-focused. The brand needed to appeal to families, students, and nature lovers alike - a spcae for learning, leisure, and local pride.

Design Concept

The Design uses soft, organic shapes and earthly tones to reflect nature and growth, paired with elegant serif typography for a touch of tradition. Custom botanical illustrations were developed to echo the park's floral history and add a bespoke, handcrafted feel to the brand.

Deliverables Included

• Logo Concept

• Colour palette

• Typography system

• Poster and promotional material mock-ups

• Botanical illustration series

• Concept signage and wayfinding

Reflection

This project challenged me to merge heritage with modern design principles. It was a deep dive into storytelling through visual language, and a reminder that great design can revive and reframe public spaces.

Project Overview

The Hub Cafe is imagined as a cosy, welcoming spot that serves not just great coffee, but also conversation and connection. This branding project focused on building an identity that felt local, inclusive, and full of warmth.

Brief

Design a visual identity for a community cafe that reflects approachability, personality, and a sense of place. The brand needed to resonate with a diverse audience - from students and freelancers to retirees and regulars. 

Design Concept

A soft colour palette and rounded typography were used to create an inviting, comfortable look. The logo takes inspiration from community symbols - circles, conversation, wamrth - and is designed to feel both modern and timeless. Supporting elements include friendly icons and social media templates.

Deliverables Included 

• Logo and alternative marks

• Colour hierarchy

• Typography system

• packaging mock-ups

• promotional poster

• Instagram layout concept.

Reflection

This project reinforced how subtle design decisions - like a font curve or colour tone - can shape how people experience a space. The Hub Cafe identity is a love letter to local hangouts and everyday human connection.

A collection showcasing experimental typography and pattern deisgn. This series delves into the interplay between letterforms and textures, highlighting the creative process behind developing unique visual elements.

A series of conceptual designs for Spotify playlist covers, translating musical moods into visual narratives. Each piece aims to capture the essence of a track through colour, composition, and typography.